Minute Maid
Aguas Frescas Campaign
Art Direction | Storyboarding | Animation
Agency: Haymaker
Illustration: Luke Pelletier
Assistant Animators: Teej Blake
Minute Maid launched a new product ‘Aguas Frescas’ in three flavors, each represented by a playful illustrated character. We were approached to animate several commercial spots showcasing each drink as well as bring some life and humor into each of the three main characters.
Process
The illustration style for this Campaign was created by LA artist, Luke Pelletier. These illustrations were used across multiple outlets including print, web and out of home marketing. Our task was to bring life to these characters with animation. This included giving a personality to each character with movement and how they interact with each other.
